REEBOK CLASSIC · UNCLASSIFIED

The Reebok Classic needs no introduction. It’s a sneaker without boundaries, unclassified in every way. For this project, our task was to return the classic silhouette to its proper status as an icon within the shoe game, all while doing things in unexpected, unclassified ways.

UNCLASSIFIED · RAE SREMMURD

After our initial campaign launch, we partnered with rap group Rae Sremmurd to be the ambassadors of the Unclassifed project.

UNCLASSIFIED PLAYLIST: SPOTIFY PARTNERSHIP

We partnered with Spotify to create the UNCLASSIFIED playlist, made by artists and songs that don't fit in a specific music category.

REEBOK UNCLASSIFIED · GOVERNOR’S BALL

During Governor’s Ball 2017, we set up an UNCLASSIFIED Truck near the Governor’s Ball shuttle pick-up area for concertgoers to have their shoes cleaned and customized by well-known sneaker designers Mache and Revive Customs. Our two-day event was hosted by Nessa and Jen from Brooklyn and included DJ sets by Chase B, Mekdot, Jasmine Solano and Martina McFlyy, among others.

UNCLASSIFIED · PRESS